According to Fortune Business Insights, the global handloom sarees market size was valued at USD 3.72 billion in 2024 and is expected to grow from USD 3.99 billion in 2025 to USD 7.29 billion by 2032, registering a CAGR of 8.99% during the forecast period. Asia Pacific dominated the market with a 68.82% market share in 2024, primarily driven by strong domestic demand, cultural heritage, and supportive government initiatives such as India’s “Vocal for Local” campaign.
Handloom sarees, woven using traditional methods, are cherished for their craftsmanship, exclusivity, and regional diversity. Iconic varieties include Kanjeevaram sarees (Tamil Nadu), Maheshwari sarees (Madhya Pradesh), and Banarasi sarees (Uttar Pradesh). Market players such as Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, and HMR Handlooms are actively investing in eco-friendly raw materials, sustainable packaging, and innovative designs to remain competitive.
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GLOBAL MARKET SNAPSHOT
- 2024 Market Size: USD 3.72 Billion
- 2025 Market Size: USD 3.99 Billion
- 2032 Forecast: USD 7.29 Billion
- CAGR (2025–2032): 8.99%
- Regional Leader (2024): Asia Pacific (68.82% share)
Key Segment Insights
- Material: Cotton sarees dominate due to breathability and festive demand.
- Distribution Channel: Retail outlets/offline remain dominant, though e-commerce is expanding rapidly among urban and younger consumers.
- Geography: India remains the largest hub, while international markets such as the U.S., U.K., Canada, and Middle East are witnessing rising demand from diaspora communities.
- Asia Pacific witnessed handloom sarees market growth from USD 2.38 billion in 2023 to USD 2.56 billion in 2024.
MARKET DYNAMICS
Drivers
- Rising Popularity of Traditional Handloom SareesHandloom sarees are gaining popularity globally for their unique craftsmanship, cultural heritage, and exclusivity. Unlike machine-made fabrics, these sarees feature intricate weaves, natural dyes, and luxury finishes, appealing to consumers seeking premium and sustainable fashion. Revived weaving techniques such as Khadi, Banarasi, and Kanjeevaram are now marketed as luxury goods, especially to younger consumers reconnecting with cultural traditions.
- Government and Private Sector InvestmentGovernment support through subsidies, welfare schemes, and marketing initiatives has strengthened the handloom sector. Private companies are also investing in eco-friendly products and collaborating with designers to blend tradition with modern fashion trends, enhancing market reach.
Restraints