According to Fortune Business Insights, the global teeth whitening market size was valued at USD 8.52 billion in 2024 and is projected to reach USD 8.93 billion in 2025, growing to USD 12.77 billion by 2032 at a CAGR of 5.24% during the forecast period.

• The U.S. market alone is anticipated to grow significantly, reaching USD 2.62 billion by 2032, driven by rising demand for cosmetic dental treatments and self-care solutions.
• Asia Pacific led the global market with a 33.80% teeth whitening market share in 2024, supported by increasing consumer awareness, growing disposable incomes, and expanding access to dental care products.

Teeth whitening encompasses a range of products such as strips, rinses, gels, and whitening toothpaste readily available across pharmacies and retail outlets. Rapid advancements in dental care technology and the development of more effective whitening agents are fueling consumer demand and accelerating market expansion.

List of Key Players Mentioned in the Report:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)